 Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter! |
Gaming News
Survey: New York Adults Take Over 14.2 Million Casino Trips18 July 2002LAS VEGAS--(Press Release)-- A new survey reveals insight into the preferences and characteristics of casino gamblers nationally and includes specific data on New York and the New York City and Buffalo DMAs (Designated Market Area). According to Profile of the American Casino Gambler: Harrah's Survey 2002, approximately 3,484,000 New York adults (age 21 or older) gambled at a casino in 2001. New York casino players took a total of 14,283,000 casino trips last year or an average of 4.1 visits per gambler. The Harrah's Survey is based on two nationwide studies commissioned for Harrah's Entertainment, Inc. (NYSE:HET): the Roper Reports, conducted by Roper ASW; and the U.S. Gaming Panel, conducted by the NFO WorldGroup, Inc. The complete survey is posted online at Harrah's website. The top casino destinations for New York gamblers were the Atlantic City and Connecticut Indian casinos, which, respectively, captured 55 and 13 percent of all casino trips. The New York City DMA generated 4,477,000 casino gamblers in 2001. New York City-area players made a total of 20,147,000 casino trips, or an average of 4.5 annual visits. The Buffalo DMA generated 257,000 casino gamblers in 2001. The Buffalo-area players made a total of 1,361,000 casino trips, or an average of 5.3 annual visits. The casino gambling participation rate (percent of adult population that gambled in a casino in 2001) was 25.8 percent in New York, 34.3 percent for New York City, and 23 percent for Buffalo. The national participation rate was 27 percent. "The participation rates in New York, New York City and Buffalo indicate that there is a strong demand for casino gambling among local residents, despite a lack of in-state places to play," said Gary Loveman, Harrah's president and chief operating officer. "There are significant gambling dollars being spent out-of-state by New York players. New York's recent decision to expand casino gambling opportunities may allow it to generate needed tax revenues, jobs, and capital investment simply by re-capturing this spending." |