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Sportsbook.com Reports Sponsorship Deal

This has been a breakout year for Dustin Elliott, who has successfully defended his world number one position since July 2004. This month's National Rodeo Finals marks the final stage of Elliott's most successful year of riding to date.

"I've had a year of firsts, and partnering with sportsbook.com, a leader in its field just makes sense," says Elliott. "Sportsbook.com can bring a greater audience and more excitement to our sport."

With over 50,000 rodeo fans and $5 million in prize money, the NFR is considered the world series of rodeo, drawing sell-out crowds since the 1970s.

"From mixed martial arts to bull riding, Sportsbook.com is teaming up with the top athletes in the most exciting events ever televised," said Alex Czajkowski, marketing director, Sportingbet Plc Americas Region.

"Millions are watching the NFR on ESPN, and it seemed like a natural fit that the world's top ranked online gaming destination should partner with the world's number one ranked bull rider, Dustin Elliott."

About Sportsbook.com

Sportsbook.com is the leading U.S. focused provider of online sports betting, gambling and gaming and offers numerous other products including horse racing, casino, poker and virtual games. It is the flagship brand for Sportingbet PLC, the world's largest publicly traded online betting, gambling and gaming company.

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