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Spanish gaming markets cause a stir

LONDON, England -- (PRESS RELEASE) -- The Spanish online gambling market looks set to open its door to the online community as it moves closer towards collective regulation governing the industry in Spain. This is not a localised phenomenon as early indications from Brussels point to the need for nationalised law for the European gambling industry – access to each market will require compliance with local laws and a need for insider knowledge. The booming Spanish market will be of specific interest to many organisations, with numerous international companies such as William Hill or Bet Bull/Bwin already having joint venture agreements in place. This is no surprise as this largely untapped market has huge growth potential with the possibility of reaching up to 46 million Spanish speaking individuals in Spain alone.

This has led to companies such as iGaming Business to develop country/ regional specific events tailored to understanding key industry areas in such emerging markets. Their latest venture, iGB España to be held in Madrid between 29th-31st October, is due to capitalise on this profitable industry by providing iGaming operators and affiliates with an early insight to gain market advantage.

"Never has the need for localization been more apparent in our industry, and iGB España is a timely reflection of this shift in focus." James McKeown Editor for iGaming Business and iGB Affiliate Magazine, added "Spain is a flowering market but there is still much to learn in order to create a successful and fully compliant business there. Being the first market-specific conference on the circuit, iGB España is the only event fully dedicated to the Spanish market, and is the only place where you'll be fully educated on the legal, operational and technical workings of the market."

The conference sessions at iGB España will have an original twist on tried and tested methods, giving in-depth analysis of the different online gambling sectors in the Spanish speaking markets worldwide. Based on a discussion Q&A format, delegates will undoubtedly gain vital information on how to flourish in the Spanish marketplace. In addition, there will be a legal update on current jurisdiction, with principal focus on how to successfully charter and advocate this lucrative sector.

One session particularly worthy of note is the special focus on Pay-Per-Click advertising. As Google is on the verge of consenting to PPC advertising in Spain, there has been a huge demand on how to take advantage of this huge revenue potential. There is no denying that PPC has proven to be an excellent way of driving quality traffic to a website, particularly in conjunction with Search Engine Optimization. But equally PPC requires planning and practice in order to be successful and many organisations fail to understand the importance of geographical targeting, which is vital when considering the different demographics of the Spanish speaking markets. Consequently, iGB España will host a series of sessions which will provide a comprehensive guide to PPC and the Spanish market.

iGB España is completely free for all affiliates and media owners to attend which includes a 2 day exhibition, conference and multiple networking events. To register for iGB España or to find out more simply visit www.iGBEspana.com.

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