CasinoCityTimes.com

Home
Gaming Strategy
Featured Stories
News
Newsletter
Legal News Financial News Casino Opening and Remodeling News Gaming Industry Executives Search News Subscribe
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
SEARCH NEWS:
Search Our Archive of Gaming Articles 
 

Sky City Casino Changes Name

27 August 2003

NEW ZEALAND – As reported by the New Zealand Stuff: "Sky group's general manager marketing Heather Shotter said the move would save money, raise the casino's profile nationally and help promote the city as a destination internationally.

"But the disappearance of the Riverside logo has upset Hamilton Mayor David Braithwaite, who said the name focused on the city's major attraction - the Waikato River.

"…'I guess we have to bow to the marketing gurus but I liked the name Sky Riverside. It conjures up an image,' he said.

"SkyCity made a net profit of $107.2 million (US$61.21 million) for the year ended June 30…"

< Gaming News