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SkillJam Joins with Online Casinos

23 December 2004

NITED STATES – (PRESS RELEASE) -- Skill-based gaming is now a complementary offering within the online gambling market, with companies such as Golden Palace, Casino-On-Net, and The Sunny Group having taken up skill gaming initiatives by forming a strategic partnership with SkillJam Technologies. The reason for this is that games of skill are legal in the US market, and offer operators the ability to further penetrate this jurisdiction at a nominal cost.

SkillJam is the internet's leading provider of diversified fee-based gaming solutions. The company, in addition to its portfolio of proprietary gaming sites, is a turnkey solutions provider to a network of premier distribution partners.

Currently SkillJam is working with online casino operators to broaden their gaming offerings and leverage the marketing capabilities of a skill based platform by up-selling and cross marketing to new and existing players of their casino partners.

Unlike casino games (games of chance), a skill based game is defined as a game whose outcome is predominantly determined by the respective skill level of a game's individual player.

Additionally, skill gaming is one of the largest and fastest growing markets within the online sector.

"We are gaining significant inroads and growth among our casino partners, who are now able to offer a new channel to market and obtain players that might not initially be attracted to an online casino'" said Scott Philp, Vice President of Business Development for SkillJam told Judi Kelly from GamblingLicenses.com.

"Skill based games do not have the social stigma that are sometimes attributed to casino games. As a result, we are confident that skill based games will attract more users than casino games."

The market for skill based gaming is believed to be virtually untapped, with only 3-5% penetration reached to date.

"As a veteran of the online gaming space, I am excited to work wth such a new and exciting platform, I feel by working with the right partners in the online gaming sector, there is no limit in the success we can obtain," said Philp.

SkillJam has recently commenced focused initiatives with partners on a global scale.

Currently, the majority of interest has been from the North American market, but SkillJam is targeting Europe and Asia as a high priority in the near future.

By 2006, DFC Intelligence estimates the non-casino skill gaming online market at US$5 Billion.

As the market leader, SkillJam has set up offices in Europe to pursue these opportunities. Additionally they plan to launch a mobile offering in early 2005 that will both captivate the online and mobile players.

Internet casinos, sportsbooks, bingos, lotteries etc, are given a full service platform when SkillJam develops a custom white label site. Typically SkillJam manages all aspects of maintaining the site. These features include platform hosting, credit card processing, operations, customer care, and technical maintenance.

SkillJam's partners are welcome to participate and under requested circumstances will manage certain aspects of their white label site.

For further information please contact Scott Philp from SkillJam Technologies email scottwphilp@gameuniverse.com

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SkillJam Joins with Online Casinos is republished from Online.CasinoCity.com.