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Rare Medium Selected By Sun International Resorts

``We are delighted to work with a client that shares our passion for developing unique experiences for its visitors. This engagement will allow us to showcase the very highest levels of our strategic, technological and creative abilities, both on the consumer side of the new Web site, as well as the planned extranet for the travel trade audience,'' said Richard Sullivan, general manager for Rare Medium's New York office which is serving as the lead on this engagement.

The site, www.AtlantisResort.com, is scheduled to launch in summer 2000 and will use the latest technologies to provide an immersive, multimedia experience. This will be accomplished through an extensive use of Macromedia Flash/Generator for streaming interactive animation, and IPIX technology for 360-degree photographs.

A ``Play for Fun'' Gaming section will also be included so that visitors can play their favorite casino games. These games are created with Shockwave, which allows real-time gaming with a minimal download.

According to Howard Karawan, Executive Vice-President, Chief Marketing Officer of Sun International, the Atlantis Web site will be designed to convey the experience of staying at the resort, while simultaneously functioning as a powerful tool to plan and book vacations.

As such, the site will provide information about the property, amenities and resort activities as well as interactive tours, vacation planning features and an online booking function. The site's target audience ranges from family vacationers to honeymooners to casino players, with a special area planned for the travel trade.

``We believe Rare Medium will effectively communicate the beauty and splendor of Atlantis with an Internet showcase that is a best of breed on the Web,'' said Karawan. ``It will not look or function like anything within our competitive space. Atlantis is a magical place, and this site will effectively convey that sense of magic.''

Rare Medium will also assist in designing an Extranet site for the Travel Industry as well as a redesign of the Sun International Corporate Site (www.sunint.com) and the development of a corporate Intranet.

Sun International provides travelers with world-class hotel and resort experiences. Their philosophy is to provide their visitors with a unforgettable experience by offering the highest standards of cuisine, decor and service and by providing gaming, entertainment, conference, recreational and sporting facilities unmatched in the world of luxury resorts.

About Rare Medium Group, Inc.

Rare Medium invests in next generation Internet companies and provides end-to-end Internet Services. Rare Medium incubates, finances and manages private companies and also makes strategic investments in independently managed companies that it believes possess superior Internet-focused business models. Rare Medium's Internet Services include development and authoring of business plans and strategies; strategic, creative and technological consulting for Web initiatives; on-line brand development and management; development of content for broadband and wireless applications; and launch of on-line commerce trading exchanges. Rare Medium leverages its Internet Services expertise to increase the overall success of the companies in its investment portfolio.

Rare Medium employs over 1100 people in more than 20 locations worldwide. For more information, visit http://www.raremedium.com.

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