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Purple Lounge releases new online offering

LONDON, England -- (PRESS RELEASE) -- Purple Lounge, the leading luxury online poker and lifestyle site, announces the launch of its eagerly anticipated casino offer. Powered by the world's largest supplier of online casino and poker software, Microgaming, Purple Lounge will allow the site's 30,000 registered customers the opportunity to play on over 300 high quality casino games, as well as the chance to win one of the multi-million dollar jackpots available through the Microgaming Progressive Jackpot Network - the world's largest progressive.

The deal follows in the success of Purple Lounge's poker site, which has become one of the rising stars of the online poker world since it launched eighteen months ago. The addition is expected to drive growth among the operators predominately UK, Scandinavian and Spanish player-base, as well as attract new players into the lifestyle site from other countries. Purple Lounge recently reported that their players wagered over $188 million (GBP 94 million) in May, expecting this to rise to over $200 million in June. Their players have also been extremely successful, winning significantly over the last 12 months.

Microgaming's casino software continues to go from strength to strength, offering players and operators the most aggressive games rollout schedule in the industry - last year averaging four new games every month. It currently powers some of the world's most successful online casinos and its progressive jackpot network is also record breaking - recently creating its tenth millionaire and having paid out $225m plus to over 6,500 players since launch.

Chris Gorman, Chairman of Purple Lounge says, "Purple Lounge consistently delivers a fresh and cutting edge playing experience. The roll out of our new casino platform is another step towards offering our players the best online gaming and lifestyle experience available and we're very much looking forward to building on our success to date,"

Roger Raatgever, CEO Microgaming says, "We are delighted to be making this announcement and look forward to providing thousands of Purple Lounge players with over 300 of the best casino games on the web. This deal is testament to the successful partnership we've built up over the last eighteen months through poker and we look forward to working with Purple Lounge to make casino equally successful."

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