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'Poker 425' To Give Unique Programming To Late Night Poker Viewers

'Poker 425' (You'll find it exactly where it say's on the tin!) is a weekly magazine style programme which moves away from the usual repeat broadcasts of old tournaments (some up to 5 years old) to bring the poker aficionado the most 'recent and relevant' news from the European Poker Tour. At the helm is a fresh 'poker' face in 5TV presenter Johny Gould and professional player Tony Kendall. 'Poker 425' (sponsored by williamhillpoker.com) aims to bring a fresh outlook to the game, featuring the most recent tournament action, results, analysis, interviews and tips from the top European professionals competing in the European Poker circuit.

Poker has been on the up and up over the last few years and a similar rise in popularity could be attributed to Channel 425 TV since it's launch in October 2004. Proving a smash hit in 'wooing' armchair punters, the inventive programming on Channel 425 TV has seen an influx of viewers establish the Channel as one of the betting industries biggest success stories in recent years and has positioned William Hill as the dominate betting brand in Europe.

David Hood, William Hill PR Director said; "We expect 'Poker 425' to attract a large slice of the late night poker viewership. An explosion in the number of players now participating in the game means Poker is the hottest gaming product on the internet. William Hill is bringing together the popularity of williamhillpoker.com (with players in over 150 countries) and Channel 425 TV to ensure some dynamic content for 'Poker 425'. It is a natural fit for Channel 425's late night viewers."

Whilst stimulating betting activity via Hills established Internet and telephone mediums, Channel 425 offers viewers an interactive function via the 'red button' with a host of RNG products available 24hrs a day, 365 days a year. Players can register to play roulette, virtual racing, spoof, roll-em and many other games whilst the daily programming on Channel 425 still revolves around Racing Live, a live 3½ hour show featuring up to 40 live greyhound races a night. The station starts live programming in mid afternoon with the recently acquired 'The Game' programme hosted by Patrick Kinghorn on TalkSport, which promotes evening football and sports betting opportunities.

'Poker 425 ' will be broadcast at 11pm each Wednesday night, and repeated at the same time nightly throughout the week.

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