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Playtech to relaunch iGaming and sports betting app in New Jersey and Pennsylvania

16 March 2022

(PRESS RELEASE) -- Playtech, the world’s leading gambling technology company, today announced it has partnered with betPARX to relaunch its iGaming and sports betting apps in New Jersey and Pennsylvania. The betPARX app in New Jersey and Pennsylvania are now powered by Playtech's IMS platform and Player Account Management and feature Playtech’s proprietary iGaming, putting its IMS technology into use for the first time in the two states.

Mor Weizer, Playtech CEO commented: ”We are thrilled to continue to grow Playtech’s iGaming and sports betting partnership with betPARX in other U.S. markets. Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. and working with betPARX to deliver world-class gambling and sports betting entertainment across multiple states and products.”

The new apps, powered by Playtech’s state-of-the-art technology, will allow consumers to access both sports and iGaming content, transforming the online gaming experience for consumers. Parx Casino, the largest casino in Pennsylvania, first announced the partnership between betPARX and Playtech in February 2021, making it the first operator in the U.S. market to launch Playtech’s IMS iGaming platform. Playtech partnered with betPARX and Gun Lake Casino to launch Play Gun Lake, a new iGaming app in Michigan.

Matthew Cullen, Senior Vice President of iGaming and Sports for betPARX commented: “We are incredibly proud to be launching betPARX® in conjunction with an industry leading technology provider in Playtech. We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry. Plus, we’ve created a product that ensures a great experience to any user, casino or sports. We invite everyone to download and play betPARX and remember that Today Just Might Be Your Day!”

Playtech’s IMS platform supports the majority of the world’s larger operators, making it the most successful B2B iGaming supplier outside the U.S. The relaunched betPARX iGaming and sports betting apps in New Jersey and Pennsylvania offers multiple Playtech titles, including games developed by Playtech’s Origins and Rarestone Studios. The apps also offer numerous third-party games, including IGT, Konami, and AGS, among others. Playtech’s IMS platform delivers the industry’s most complete online backend solution for all iGaming and sports betting – providing an industry-leading offering across multiple products and multiple states for the largest operators across the globe.

Having recently been awarded the Interactive Gaming Manufacturer License by the Pennsylvania Gaming Control Board (PGCB), it makes the launch in Pennsylvania notably momentous as it becomes the third state in the U.S. which Playtech is now licensed and operational.

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Playtech to relaunch iGaming and sports betting app in New Jersey and Pennsylvania is republished from iGamingNews.com.