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Play 4 Fun Goes Live

The online casino, which doesn't accept real money bets, can be accessed through the Compete section of Playboy.com at www.playboy.com or at www.galaxifun.com. It offers 28 variations of an array of the most popular casino games, including slots, video poker, black jack and roulette, without the risk of losing money. All games are Java-enhanced, to provide a responsive and realistic online gaming experience. Additional games are in development and will be added throughout the year.

After completing a password-protected registration, first-time visitors receive $1,000 of "fun" money with which to play the games. Registered players can replenish their virtual bank account at any time. The site also provides rules for each game and allows regular players to review the Results of their two most-recent games.

Playboy also plans to use the Playboy Play 4 Fun Casino to promote its physical casino gaming properties. The company recently re-entered the gaming business last month with the opening of the Playboy Casino at Hotel des Roses on the Greek island of Rhodes. They're also aggressively pursuing other casino gaming opportunities.

"Because gaming is one of the fastest-growing forms of adult entertainment, it's a natural extension for our successful online business to feature an entertaining, virtual Playboy casino experience," said Christie Hefner, chairman and CEO of Playboy Enterprises, Inc.

Playboy Online is the Internet division of Playboy Enterprises, Inc., an international multimedia entertainment company. Playboy Online operates Playboy.com (www.playboy.com), the company's advertising - and e-commerce supported website that offers a range of entertainment, information and shopping; Playboy Cyber Club online events; and CCVideo (www.ccvideo.com), which offers for sale more than 50,000 videos, from classics to new releases; and CCMusic (www.ccmusic.com), which features more than 250,000 musical titles that can be ordered over the Web. The sites that make up Playboy Online generate more than 90 million page views monthly.

The Playboy Play 4 Fun Casino is available round-the-clock and offers 24/7 customer service.

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