![]() Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter! |
Gaming News
Pinnacle Entertainment Appoints New Vice President of Marketing25 November 2002GLENDALE, California – (Press Release) -- Pinnacle Entertainment, Inc. (NYSE: PNK) today announced the appointment of Kimberly Townsend as Vice President of Marketing, effective December 1, 2002. Ms. Townsend has served as Vice President of Marketing with The Venetian Hotel/Casino in Las Vegas, where she developed an internal and external sales force, established regional offices, directed a number of marketing programs, was instrumental in the development of the marketing plan related to the sale of bonds for construction of the property and initialized the pre-opening marketing plan. Previously, she served as Corporate Director of Marketing at Mirage Resorts, Inc., responsible for strategic planning and direct marketing, developed and installed a fully integrated direct marketing system and planned Grand Opening activities for Treasure Island in Las Vegas and Beau Rivage in Biloxi, MS. Additionally, Ms. Townsend created a travel division for Mirage Resorts, which she chaired as President. Earlier in her career she was Vice President of Marketing with The Trump Organization and was Marketing Operations Coordinator with The Golden Nugget in Atlantic City, NJ. Ms. Townsend has studied Engineering and Business Administration at Drexel University in Philadelphia, PA. "I am excited about the opportunities for Pinnacle Entertainment in its casino operations across the nation for the existing properties, for the planned dockside riverboat casino, hotel and 18-hole championship golf course resort complex in Lake Charles, Louisiana and for potential future sites. I look forward to working with the Pinnacle team to maximize the Company's growth potential," said Ms. Townsend. "Kim's deep and wide-ranging regional experience over the last 20-plus years in marketing, strategic planning and execution for gaming companies will serve us well," said Daniel R. Lee, Chairman and CEO of Pinnacle Entertainment, Inc. "We are pleased to have her join our team." Pinnacle Entertainment owns and operates seven casinos (four with hotels) in Nevada, Mississippi, Louisiana, Indiana and Argentina, and receives lease income from two card club casinos, both in the Los Angeles metropolitan area. |