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Phantom Fiber expands

In response to the demand for a mobile solution capable of supporting the latest advances in mobile devices and networks, Phantom Fiber can now support over 1,500 mobile handsets and PDAs, including all of the most popular devices used across the UK and Europe.

The Phantom Fiber mobile platform is a true extension of a client's website, extending a wide variety of functions and services that were always considered Internet-only applications. The company's focus in the UK and European market is initially in two vertical markets: Gaming and Financial Services. Phantom Fiber has realized a requirement to expand geographically to respond to client requests in the Gaming & Entertainment industry, which includes SportsBook, Lotteries, Bingo, Poker, Horse Racing, Casino games, and a portfolio of Soft Games. By producing mobile products supporting industries such as lotteries, it also creates a more environmentally friendly paperless system. Phantom Fiber is also establishing this presence to broaden its reach into the financial markets. This includes extending services offered in the banking and brokerage markets, thus providing financial institutions with a full and diverse mobile content offering based on a single mobile vendor platform.

"I joined the Phantom team in November '06 and have since met with many of the leading UK and European SportsBetting and Gaming operators. To date it has astounded me that those, which have deployed a mobile offering, use a system which works across only a handful of mobile devices and offer none of the critical elements such as account registration, cashier and marketing features found as standard in the Phantom solution," said Jim Preedy, UK & European Director of Business Development.

He added, "In recent weeks I have begun executing on our strategy to extend our product offering into the financial markets. Surely the fundamental starting point of any mobile offering has to be that of utilising a mobile system, which delivers rich content to as much of the mobile market as possible without compromising on speed, presentation or ease of use. We are receiving a very warm reception thanks to the breadth of the offering from each sector we approach."

In the gaming and entertainment sector in the UK and European markets, partnerships already exist with: Orbis, Finsoft, Dynamite Idea, Parlay Entertainment, GTS Plc, Skill 4 Prizes, Kiron Interactive, Leisure & Gaming, and Bidnation. A veritable "Who's, who" of leading operators across the UK and European sectors are joining Phantom Fiber for an advanced Mobile Betting and Gaming solution. With platform features including account registration, full cashier functionality, multi-lingual and currency support, sports news, stats feeds and user defined options and alerts, it is understandable to see why Phantom Fiber mobile is not just an extension of the operator's website, but a superior enhancement.

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