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Orbis and Blue Square Sign Software agreement14 December 2001LONDON--(Press Release)--Dec. 14, 2001--Blue Square, the UK's largest interactive betting service has chosen Orbis (an NDS Group plc company) the world's leading provider of interactive betting technology to supply the software for its new telephone betting operation. Blue Square already uses Orbis' OpenBet Interactive Gambling System for its 200,000 registered Internet, interactive digital TV and WAP phone users. The expansion into tele-betting will offer punters increased access to Blue Square's wide range of betting markets including 'in-running' sports and financial wagering. As Martin Belsham, Blue Square's CEO comments: ``The tele-betting addition completes our three tiered service; in the office the punter can use the Internet, at home the television and on the bus the telephone. The key with the modern betting industry is to be as accessible as possible and this move is a giant stride in that process. We are also now taking an established brand into the domain of the traditional bookmaker and look forward to further challenging the High Street names. As Charles Malir, Marketing Director at Orbis comments: ``Initially Blue Square chose Orbis' OpenBet Interactive Gambling System to be the core of Bluesq.com because it offered all the bookmaking features they were looking for, along with a fast route to market and a proven, robust, scaleable and secure architecture. The selection of Orbis software for the Blue Square tele-betting platform indicates that OpenBet continues to prove itself as a flexible system that can be easily integrated to other parts of our customers' business.'' Orbis is a UK company that leads global technology developments in interactive betting over multiple platforms. |