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Online Horse Racing Game Targets Asia Market22 January 2002HONG KONG – Jan. 17, 2002 – As reported by Leisure World Asia: "Horse racing once belonged to the domain of large and intimidating turf clubs but now, it has been transplanted online. Accessible by internet connection, even closet gamers are free to play. "A new horse racing game has hit the internet and it aims to chase Asian gamblers online. Sungold Entertainment Corp and its subsidiary, Horsepower Broadcasting Network (HBN) launched the virtual horseracing game in Asia yesterday. "…Bets start at a minimum of US$2 and a two million dollar prize awaits the jackpot winner. "The Asian language version of game will be marketed by Doubleclick and Sina.com. Both will pay extra attention to Southeast Asia in the short term. In the meanwhile, HBN will pursue strategic marketing alliances for the Asia Pacific region…" |