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NorthStar Gaming unveils NorthStar Bets brand

24 February 2022

(PRESS RELEASE) -- NorthStar Gaming is pleased to unveil the brand for its soon-to-be released online casino and sportsbook NorthStar Bets.

NorthStar Bets is a made-in-Ontario casino and sportsbook gaming platform that will provide players with a uniquely local, premier user experience. Alongside their favorite games, players will be able to enjoy timely, relevant and engaging sports betting insights and content every time they visit the platform.

“The NorthStar Bets brand pays tribute to our local roots, as a proudly Canadian-owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience,” said Michael Moskowitz, Chief Executive Officer and a founding partner, NorthStar Gaming. “We hope to inspire a sense of home team pride in our players as they discover our platform and unique NorthStar Bets content.”

As part of an omnichannel advertising and marketing services arrangement with Torstar Corporation, readers of will have the opportunity to enjoy sports betting and wagering content created by the NorthStar Bets content team. Visitors to the site will be able to access this material in a dedicated section at

Following the launch of the NorthStar Bets gaming platform, will feature additional betting content, including daily picks and videos of the events, teams and players that matter most to Canadians.

“We’re very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario,” said Lorenzo DeMarchi, Interim CEO of Torstar. “With Ontario’s regulated online gaming and sports betting market set to open this spring, we’re sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content. Now, with the NorthStar Bets integration, readers will have access to gaming related insights and storylines at their fingertips.”

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