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NewKidCo Previews Dragon Tales Video Games at E3

Dragon Tales: Dragon Seek - PlayStation

It's Hide & Seek with all of your friends in Dragon Land! Keep your eyes open; those friendly dragons are likely to be hiding anywhere. Play as Emmy or her brother Max as you seek out Cassie, Ord, Zak, Wheezie and other Dragon friends. And, if you need help, Quetzal is always there to lend a hand. Collect enough Dragon Berries along the way to join a special sing-along! A bonus storybook feature lets you view the highlights from your Dragon Seek adventures again and again! Dragon Tales: Dragon Seek will be released for PlayStation in October 2000.

Dragon Tales: Dragon Wings - Game Boy Color

Every young dragon needs to learn how to fly before they can venture out into Dragon Land. Players attend Quetzal's "School in the Sky" and undergo rigorous training to learn how to use their wings. They'll learn everything from hovering and wing flapping to carrying treasures and using dragon breath. There are plenty of challenges throughout with Emmy, Max, Cassie, Zak, Wheezie, Ord and Quetzal on-hand to give players clues and help along the way. Includes 15 different levels and three age-appropriate skill settings designed for fans of the hit show. Dragon Tales: Dragon Wings will be released for Game Boy Color in October 2000. Dragon Seek and Dragon Wings will be supported by national television and print advertising, major public relations initiatives, synergistic Children's Television Workshop promotions programs with other key licensees including Hasbro and Kellogg's, online outreach programs, dedicated web site, links to Children's Television Workshop, SONY, and Dragon Tales fan sites.

About Children's Television Workshop:

Children's Television Workshop is a non-profit educational organization committed to maximizing the power of media as an educational force in the lives of children. Its properties include television, online, CD-ROM, magazines, books, film, community outreach, and product licensing. Best known as the creators of Sesame Street—now in its 31st season on PBS—the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs and educational needs. With Columbia TriStar Television Group, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop's earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the 24 hour per day kids' thinking online and TV channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.ctw.org, www.sesamestreet.com, and www.stickerworld.org. About Sony Pictures Consumer Products: Sony Pictures Consumer Products, based in Los Angeles, handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.

About Columbia TriStar Television Group:

Columbia TriStar Television Group is a Sony Pictures Entertainment company. Sony Pictures' global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF - news; TSE: NKC - news) publishes video games for young children. NewKidCo's mission is to become the leading provider in the children's video game category with such licensed properties as Sesame Street®from Children's Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children's Television Workshop, Tom & Jerry®from Warner Bros. and Hello Kitty®from Sanrio. NewKidCo's products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com. Dragon Tales is a registered trademark of Children's Television Workshop/Columbia Tristar Television Group Inc. PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. © 1989, 1998 Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private

Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission.

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