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New Level Radio's VP to host Casino Marketing Bootcamp session

14 January 2021

(PRESS RELEASE) -- New Level Radio Vice President and Co-Founder Nathan Green has been selected to speak at the third annual Casino Marketing Boot Camp, which will be held virtually 1-3 March 2021, broadcasting from New Orleans.

Green’s session titled “Marketing to the Senses” is scheduled for Wednesday, 3 March at 11 a.m. CST and will explore why a successful sensory branding strategy is important for casino properties and how it can impact a guest’s beliefs, feelings, thoughts, and memories while creating a lasting brand image.

“New Level Radio is known for music and messaging, but there is so much more casinos can do when they are marketing to their customers,” Green said. “In this session, our goal will be to demonstrate how a targeted marketing strategy can tickle all five senses of the guest, resulting in longer visits and an increased spend per customer.”

Green is part of a Casino Marketing Bootcamp speaker lineup that includes a number of industry CEOs, and marketing experts, and an agenda featuring sessions about the basic building blocks of casino marketing, creating stronger engagement through gamification, and the “new normal” of casino promotions. The Bootcamp will close with a Roundtable Discussion that will provide coaches and attendees the opportunity to discuss how they will implement the new ideas that were presented during the three days of the event.

“I am perhaps most excited by the session on ‘Marketing to the Senses’ being taught by Nathan Green,” said Casino Marketing Bootcamp founder Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates. “Too often we try to fit the brand experience in a logo or graphics. Some operators realize and work to bring it to life through people-focused touchpoints, but as consumers, our senses are silently picking up on signals that can enhance or detract from the brand. What we hear, smell, taste, touch and see have a remarkable effect on the experience.”

New Level Radio is a music and marketing industry leader that has delivered 100% customizable radio networks to businesses across the U.S. for more than 13 years. The Denver-based company supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states, including a growing number of casino properties such as The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas, as well as Foxwoods Resort Casino in Connecticut, Talking Stick Resort and Casino in Arizona and Beau Rivage Resort & Casino on the Mississippi Gulf Coast.

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