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New Level Radio partners with Oak Grove and Tachi Palace Casino Resort

8 September 2020

(PRESS RELEASE) -- New Level Radio, the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for more than 13 years, announces today that it has agreed to new partnerships with Oak Grove Racing, Gaming and Hotel in Kentucky and Tachi Palace Casino Resort in California.

“We’re thrilled to add two more properties to our long list of gaming venue properties," said New Level Radio Vice President and co-founder Nathan Green. "Now, more than ever, it’s vital to ensure an upbeat and positive experience for guests of all businesses and both will benefit the individual living, breathing and constantly evolving music and messaging programs we create for them.”

Oak Grove, a joint venture partnership between Churchill Downs Incorporated and Keeneland Association, is a $200 million development project that will open its historical racing machine gaming floor, four restaurants and event center on 18 September 2020. The hotel, equestrian center, amphitheater, RV Park will follow later this fall.

Tachi Palace Casino Resort, a Tachi-Yokut Tribe property located about 30 miles south of Fresno, features two casino floors with over 140,000 square feet of gaming space, as well as a spa, eight restaurants/bars and event and meeting space. After closing in March due to the COVID-19 pandemic, the casino reopened on May 28 with new safety protocols in place.

New Level Radio supplies on-property music, messaging and video programming to more than 60 businesses across 21 U.S. states with a large number of casino properties, including MGM Grand Hotel & Casino Las Vegas, The Mirage, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino and Tropicana Las Vegas, as well as Foxwoods Resort Casino in Connecticut and Talking Stick Resort in Arizona.

New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus, as well as any specific COVID-19 safety protocols. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

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