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New Jersey Accelerates Into Summer With Nascar Drivers' Instant Lottery Game

In addition, the raceway riches instant game features a first-of-its-kind Internet promotional platform through MDI's new Lottery Bonus Zone. Players can review prize packages and merchandise and even enter the second chance drawings on-line in addition to through the mail.

Winners of the Grand Prize ``Winner's Choice Racing Trips'' can select any NASCAR racing event at any venue from the 2001-2002 season race calendar. The four-day, three-night trips for two and the selection of official NASCAR merchandise add value and excitement to the game.

``NASCAR racing and its tremendous growth and popularity is the sports marketing success story of the new millennium,'' said Steve Saferin, President and CEO of MDI. ``New Jersey lottery executives have found an exciting way to connect with hundreds of thousands of dedicated race fans using fun and unique theme prizes.''

Mr. Saferin also noted that the cutting edge Internet feature links lottery players and retailers to the Lottery Bonus Zone for even more fun, with trivia, player polls, fun facts and career stats of the featured drivers, including Dale Earnhardt, Dale Earnhardt Jr., Matt Kenseth, Mark Martin and Jeff Burton. The web site has been developed for MDI and the Lottery by eLottery of Norwalk, Connecticut and powered by Imarcsgroup.com. The site will also include a schedule of Second Chance Bonus Drawings and lists of winners selected in the drawings. Through the Lottery Bonus Zone players will also be able to continue to register for remaining bonus drawings in the Lottery's SPAM instant game.

``Raceway Riches and MDI's NASCAR Drivers' image and creative prize packages will really help us to build a promotion that should capture the imagination of our players,'' said Virgina Haines, Executive Director of the New Jersey State Lottery.

The New Jersey Raceway Riches game also includes a top cash prize of $30,000. Tickets cost $2 each. Pollard Banknote has printed approximately 5.4 million tickets for gross revenue to the Lottery of $10.8 million.

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