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New ad rules: Bookies are playing fair27 February 2008LONDON, England -- As reported by The Guardian: "Gambling and betting companies are abiding by new liberalised rules that have allowed them to advertise on TV for the first time, according to the first compliance report published by the advertising regulator. "The Advertising Standards Authority said the compliance report's findings vindicated its system of self-regulation for gambling ads. "...Of the 784 ads monitored (TV, radio, online, direct mail, print and outdoor), just seven, 1%, were found to breach the advertising codes. "Six were TV ads - four from one advertiser, Intercasino - and the other a single pop-up internet ad. "According to the compliance report, Intercasino's TV ads, featuring 'three different scenarios that depicted juvenile behaviour among people with dwarfism', breached the TV ad code for having particular appeal to young children. "...No official complaints were received by the ASA from consumers about the TV gambling ads when they aired..."
New ad rules: Bookies are playing fair
is republished from Online.CasinoCity.com.
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