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MDI Entertainment releases MLB games

NEW YORK –- (PRESS RELEASE) -- Lotteries countrywide are celebrating their own version of Opening Day, with a starting lineup of 23 major league teams, as 12 state lotteries introduce Major League Baseball (MLB) themed instant lottery games in partnership with the MDI Entertainment division of Scientific Games (Nasdaq: SGMS).

California, for example, will have separate tickets that will feature each of its five teams. New Jersey will feature the Yankees, Mets and Phillies on a single ticket. The Massachusetts Lottery has introduced its second Red Sox game at the highest price point to date -- $10. The Texas Lottery will have two games; one for the Houston Astros and one for the Texas Rangers. The Missouri Lottery will do the same with the St. Louis Cardinals and the Kansas City Royals. The Ohio Lottery will feature in-state rivals the Cleveland Indians and the Cincinnati Reds on the same ticket. Some teams are even featuring a Lottery Night, and selling lottery tickets in their stadiums throughout the season.

"These games exemplify two major trends in lottery marketing, the use of licensed properties and the adoption -- and popularity -- of non-cash prizes," said Lorne Weil, Chairman and CEO of Scientific Games. "Major League Baseball has great fans, who will appreciate some of the best prizes around."

The Major League Baseball instant games will feature prizes like season tickets, special team merchandise not generally available, road trips, pre- game batting practice, throwing out the first ball, trips to spring training and many other fan-friendly prizes.

"MLB games are a great way for state lotteries to attract new players, rejuvenate infrequent or lapsed players, and offer something new and exciting to regular players," added Steve Saferin, President of MDI and SG Properties. "These games are also a great way for lotteries to grow instant ticket profits which benefit great causes like education, healthcare, and the environment."

The first MLB instant games in New York and Massachusetts were very successful in 2006. The Red Sox game was the top-selling $5 instant ticket in the history of Massachusetts, and the Subway Series Game in New York generated great sales and a lot of buzz as both New York teams made the playoffs.

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