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LuckySurf.com Partners With AltaVista UK, France and Germany

AltaVista and LuckySurf.com have also formed partnerships in France and Germany. Each of these AltaVista sites offers localized versions of LuckySurf.com and sites for other European countries will be announced on an ongoing basis.

``As we move into European markets, we are benefiting from our experience of becoming one of the top two free lottery sites in the extremely competitive US market,'' notes Daniel Laury, co-founder of LuckySurf.com. ``To ensure that our European expansion succeeds, we are adapting to each country's culture and choosing the right strategic partners. AltaVista shares our vision for reaching European users, and we look forward to a mutually successful partnership.''

Stephanie Himoff, managing director of AltaVista UK, comments: ``AltaVista has been expanding aggressively into the European market and there are already 3 million British users of AltaVista each month(1). On-line gaming is incredibly popular amongst UK Internet users, so by joining forces with LuckySurf.com, not only have we partnered with a company that understands both global and local markets, but we have also improved and expanded the services offered on the altavista.co.uk site.''

According to a recent report from MMXI Europe(2), 40% of Internet users in the UK visit entertainment sites, including on-line gaming sites. The study found that users spend three times longer on entertainment sites than sports sites and more than twice as long as travel or retail sites.

The LuckySurf.com version for the UK will be localized for British users. For example, the choice of advertisements on which the players click to validate their choice of numbers will be specific to the UK market. Localization will continue on a country-by-country basis.

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