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Lottomatica launches affiliate program with Income Access2 August 2017(PRESS RELEASE) -- Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator and a subsidiary of International Game Technology PLC, has launched an affiliate program for its Italian online gambling web portal, lottomatica.it, in partnership with Income Access, Paysafe Group's marketing software provider. The new affiliate program for the multi-vertical brand will be managed using the Income Access platform. Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica's lottomatica.it web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality. In addition, lottomatica.it boasts an online casino with over 100 state-of-the-art branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N' Roses and Cowboys Go West. A wide range of table games, including live-dealer blackjack and roulette, diversify a casino that is also complemented by an array of online poker tournaments. Lottomatica's longstanding presence in the lottery space is strongly represented at lottomatica.it, which offers players an array of iLottery wagering options, including Lotto online, 10&Lotto online and various online Instant Lotteries such as Gratta e Vinci (scratch and win). Following the launch of the new lottomatica.it/affiliazione affiliate program on the Income Access platform, which has won EGR's Affiliate Software B2B Award four times since 2013, affiliates will be able to promote this diverse brand. The new program, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand's standard welcome bonuses. Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said, "Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it's affiliate program. We look forward to using the platform's sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel." Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, "We're excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate program. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity." For more information on the new affiliate program, please contact Lottomatica.
Lottomatica launches affiliate program with Income Access
is republished from iGamingNews.com.
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