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Land-based Casino Prepares to Accommodate 250 Million Guests

"It's a natural progression for us," said Walter Posner, Owner of Excelsior Casino. "We're going to bring 30 years of experience and credibility from our land-based operation to the Web."

By utilizing GamblingSoftware.com's software, Excelsior Casino plans to establish an international presence through its online casino. The advantage of their instant-play games, in particular, is that they are able to capture more revenue per visitor since they allow people to play the games on impulse. Unlike other online casino solutions, that require a download or a CD-Rom to be mailed, there is no interruption in the purchase and play process.

"Although a corporate Web site is crucial in attracting new customers to your land-based casino, it doesn't even come close to harnessing the full potential of what the Web has to offer. And that's where we can help," said Mark Waters, VP of Business Development for GamblingSoftware.com.

"Our Web solutions integrate with your offline marketing programs to help build stronger relationships between you and your guests".

GamblingSoftware.com is able to provide land-based casinos with the tools necessary to build mailing lists, run online tournaments, award comps, and notify prospective guests about upcoming entertainment events. To entice prospective guests, they can also build a virtual tour of the land-based facility.

GamblingSoftware.com is a technology-based company that provides turn-key solutions for Internet casino systems. Their services including software development, consulting, system administration, Web services, customer support, and marketing consulting. They were one of the first to pioneer 100% Java technology for online casino gambling. With more than 40 licensees worldwide, they are the leading provider of instant-play Internet casino games.

Excelsior Casino is located in the 600 room Holiday Inn Resort in Aruba.

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