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Ladbrokes's online casino broke advertising rules

7 January 2009

LONDON, England -- As reported by Reuters: "Gaming company Ladbrokes (LAD.L) breached advertising standards in television commercials for its online casino which showed daredevil characters leaping to their deaths, Britain's advertising regulator said on Wednesday.

"The Advertising Standards Authority (ASA) ...said the adverts for ladbrokescasino.com "portrayed gambling in a context of toughness, and linked it to excessive risk taking and reckless behaviour".

"Ladbrokes said in a statement the advertisements were light-hearted and humorous, and it would appeal against the decision..."

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Ladbrokes's online casino broke advertising rules is republished from Online.CasinoCity.com.