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Kindred Group posts strongest quarter ever12 January 2021(PRESS RELEASE) -- Kindred has delivered its strongest quarter ever with Gross winnings revenue at an all-time high of approximately GBP 365 million (Q4 2019: GBP 236.2 million), representing annual growth of 55%. This has been achieved through continued strong activity across its markets and products, and record active customer numbers of 1.78 million, an increase of 11% compared to the same quarter last year. Gross winnings revenue growth was also supported by a slightly higher than normal sports betting margin, which was approximately 10% (after free bets) for the quarter, compared to the long-term average margin of around 8.5%.
The level of marketing investment has gradually increased during the second half of the year and during the fourth quarter the total marketing spend was around 13 per cent higher than in the fourth quarter of 2019. Although marketing spend increased between the third and fourth quarters of 2020, the significant increase in revenue and improved marketing efficiencies have meant that marketing spend was approximately 21 per cent of Gross winnings revenue for the quarter. Despite a drop in marketing spend during the pandemic, Kindred's share of voice has increased throughout 2020. The year end report for 2020 will be published on 10 February 2021. The results presentation and Q&A session will be available through webcast as usual.
Kindred Group posts strongest quarter ever
is republished from Online.CasinoCity.com.
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