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Jackpot.com Reaches 1 Million Users in 78 Days

This accomplishment is underscored by the fact that Jackpot.com was also among the top 10 fastest growing domains during the month of May 2000 (Nielsen//NetRatings).

The speed with which Jackpot.com achieved this milestone following its April 3, 2000, debut demonstrates the site's broad consumer appeal and unique benefits. Consumers register with Jackpot.com for the opportunity to win a host of cash and prizes, including a $1 million jackpot.

Once registered, consumers find themselves returning to Jackpot.com regularly to enjoy the site's inventive combination of online games, offline contests and promotions, online loyalty programs and direct marketing offers.

``By constantly enhancing the site and adding exciting new features and prizes, we are building a fresh and entertaining online destination for consumers who continue to register and visit the site in significant numbers,'' said Keith Cohn, president, Jackpot.com.

``With our explosive growth rate we anticipate having well over 3 million users by year-end, and being the biggest online sweepstakes and promotions site on the Internet by 2002.''

How to Feel Like a Million Bucks

The 1 millionth user, Nikki Johnson, joined Jackpot.com on June 19, 2000. Johnson will receive a special Jackpot.com ``How to Feel Like a Million Bucks'' prize. As part of the prize package, the lucky winner can choose between a $10,000 spa makeover or a $10,000 home makeover, compliments of Jackpot.com.

``The 'How to Feel like a Million Bucks' prize is just one of many opportunities to win big on Jackpot.com,'' said Vic Carlson, Jackpot.com vice president of marketing. ``We offer members an ongoing chance to win $1 million, as well as thousands of other terrific prizes.''

Two $1 million prizes already have been awarded and a grand total of $3 million in cash and merchandise was won in the site's first two months. Jackpot.com is free to customers, and it is the only site combining fun and easy games, promotional discounts and the chance at a million-dollar payout.

About Jackpot.com

Jackpot.com is an idealab! company with headquarters in Pasadena. Jackpot.com creates exciting games that seamlessly embed advertising into the gaming experience. The result is improved brand communication and awareness for sponsors and a purely entertaining experience for consumers who have the chance to win life-changing prizes on each and every play.

Nabisco, Doubleday, PETsMART.com and MasterCard are among the list of ``blue-chip'' advertisers who have illustrated a rapid acceptance of Jackpot.com's business model which integrates the best of four significant segments -- offline sweepstakes and promotions, online games, direct marketing, and online loyalty programs -- in order to deliver a compelling consumer proposition and a valuable advertising medium.

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