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Irish Lottery Retains Popularity7 August 2001IRELAND – August 7, 2001 –As reported by UTV Internet: "With 30 new millionaires created last year, the `prime motivator` for buying tickets is the hope of hitting the jackpot. "…Since its creation in 1987, the Irish lottery has generated £3.6 billion in revenue, though sales fell slightly last year, according to a report published by economic consultants DKM this week. "The study found that the typical lottery player is a middle-aged woman living in Dublin, or the eastern region of Ireland, and from one of the lower socio-economic groups. "…Those living in cities were more likely to play than those in the country, while the unemployed played as regularly as the rest of the population. "…Of the total lottery turnover over 14 years, £1.8 billion went in prizes, £1.2 billion to a charitable fund and £579 million on expenses…". |