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Internet Vikings surges deeper into the US with Michigan

16 February 2022

(PRESS RELEASE) -- Internet Vikings has officially launched its iGaming operations in the state of Michigan. Beginning in July 2021, the globally renowned European hosting provider has strategically expanded into one state after another, and now offer their services in most of the iGaming compliant states in America. Setting up and going live in Michigan is a carefully planned move for the company, where they once again will provide their full suite of bespoke iGaming hosting services.

The company founder and CCO Rickard Vikström expressed his excitement: “We are thrilled to have secured our positions in yet another US territory. We consider the establishment of our operations in Michigan being a major win.”

The state of Michigan is presently one of the largest U.S. iGaming markets and therefore one of the most sought-after in the country. Their online sportsbooks handle for December saw a boost of +2.3% MoM, hitting a whopping $485m. While Michigan’s iGaming gross revenue for 2021 hit a new high of $121.8m.

Elena Kvakova, the Head of the U.S. expansion for Internet Vikings said: “In addition to high revenues, Michigan is one of just six states in America which specifically allow online casinos.” The others being New Jersey, Pennsylvania, Wisconsin, West Virginia and Connecticut. Unlike some other gaming-compliant states, suppliers are not required to possess any type of license if they want to operate in Michigan. It must however, be taken into consideration that in order to operate in Michigan, all online casinos and all companies or individuals working within the industry must have a vendor license, no matter their size or level.

Elena continued: “Recognizing the state as the next important strategic step in our U.S. expansion, after studying the relevant legislation and obtaining the required documentation since April, we worked as a team to establish our next U.S. base.” Internet Vikings quickly acquired their first client in May, and applied for their vendor license in June. After months of waiting, Michigan Gaming Control Board has finally completed the evaluation and issued the Swedish Hosting Services Provider with a valid license.

“We are extremely proud to be able to support our clients in multiple locations across the U.S. and globally. I can confirm that we will continue expanding and growing both territorially and as a company as a whole. Making sure that iGaming businesses worldwide have access to reliable hosting services anywhere anytime.”

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