SEARCH NEWS:

 

ILTS Signs Marketing Agreement With Long-Time Customer AB Trav och Galopp

The agreement calls for ILTS to work with ATG to develop new on-line transaction processing software and services that will provide new wagering opportunities through alternative distribution channels such as Internet and wireless application protocol.

ILTS will use its international sales organization with offices in Europe, Asia, and Australia to market the ATG system to existing customers and new prospects worldwide. In addition, ILTS will have the opportunity to provide terminals and services to new European prospects identified directly by ATG.

``We are extremely pleased to enter into this win/win agreement with our long-time customer ATG,'' said ILTS President Mark Michalko. ``ATG is truly one of the most innovative operators in racing worldwide, and have been on the leading edge in expanding service to racing customers. ILTS will now be able to offer one of the industry's most advanced systems for racing customers, to complement the leading edge ILTS DataTrak lottery system.''

Mr. Michalko continued, ``This cooperative agreement further strengthens the excellent 20-year relationship between ILTS and ATG, and is a prime example of the ILTS philosophy of forging strategic partnerships with world-class organizations.''

ATG, which has been an ILTS customer since 1980, provides wagering service for every track in Sweden and operates an off-track betting network of more than 2,000 outlets. In addition to selling horse racing bets, the off-track agencies sell railway and event tickets through the terminal network. ATG has been active in exporting its racing expertise and technology throughout Europe.

< Gaming News