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IGT Makes 100th Casino System Installation

10 August 2005

RENO, Nevada – (PRESS RELEASE) -- The Palace Casino Resort in Biloxi, Miss., this week became the 100th casino property worldwide to install IGT's (NYSE: IGT) Advantage(TM) Casino System.

The Advantage(TM) System offers a full suite of gaming products and software designed to attract and retain loyal casino customers, improve casino operations and increase the casino operator's bottom line.

The Palace will be utilizing many key marketing aspects of the Advantage(TM) Casino System including Bonusing, Patron Management, Multi-denom Multi-game analysis, and EZ Pay(TM) ticket-in, ticket-out.

"This installation and start-up is just the tip of the iceberg in terms of what we'll be able to do with this system," said Keith Crosby, General Manager of the Palace Casino Resort. "Having the IGT toolbox is a huge competitive advantage for us as we can really let our imaginations go with the possibilities. The promotional and Bonusing opportunities will enhance both the value and the experience we're able to provide to our customers."

Two components of the system are being introduced to Palace Casino Resort players during August. With Power Play, Palace Casino Resort can award free slot play to qualifying players right at their favorite slot or video poker machine, so players no longer have to clip coupons from their direct mail and stand in line to redeem their offers.

The second component being introduced immediately will be called Power Point Play at the Palace Casino Resort. Power Point Play allows players to redeem their players club points right at their favorite slot or video poker machine. Both of these new features give the power and convenience of controlling their players club account right to the player.

"We're thrilled to complete the 100th install of the IGT Advantage(TM) Casino System at the Palace," said Richard Schneider, President of IGT Systems. "The Palace has been a long-time IGT Systems customer that is upgrading its current IGS System to the most current and powerful technology available."

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IGT Makes 100th Casino System Installation is republished from CasinoVendors.com.