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Horse Industry Struggles for TV Presence11 July 2002KENTUCKY – As reported by Bloodhorse: "The Thoroughbred industry today is still paying for a bad decision made more than 40 years ago. Not only did its popularity plummet as a result of being off television during that medium's original boom time, but more recently the struggle to get possession of the sport's archives and control and coordinate its television presence has cost the industry millions of dollars. "While savvy league commissioners like football's Pete Rozelle embraced television as an important vehicle to mass-market their sports, racing looked at the rabbit-ear box as if it was sent by an Evil Empire to drain live attendance from the nation's racetracks. You don't need a psychic hotline to tell which sport made the right call. "To read the rest of this article, please click here. |