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GSN Launching New Sweepstakes

SANTA MONICA, California – (PRESS RELEASE) -- GSN, the network for games is launching the online "Lucky Stars Sweepstakes" in conjunction with the launch of the new TV series CELEBRITY BLACKJACK, which premieres on Monday, July 5 at 10:00 p.m. PT/ET. Beginning on July 1 and continuing until July 20, 2004, the "Lucky Stars Sweepstakes" will offer consumers the chance to win a Grand Prize high roller weekend in Las Vegas including $10,000 in gambling chips, or one of 25 first prize handheld casino games. The announcement was made today by Joel Chiodi, Executive Director, Marketing and Promotions, GSN.

Chiodi comments, "With this sweepstakes, our viewers can not only play along with our 25 celebrity players as part of our interactive television offerings, but they also have a chance to win a VIP prize package so they can hit Las Vegas like a star."

Starting July 1st, GSN's interactive players can register at gsn.com and receive an entry into the "Lucky Stars Sweepstakes." Viewers can also play along on their computer during any episode of CELEBRITY BLACKJACK, or any interactive GSN show and receive an entry into the sweepstakes; the more they play, the more entries they will receive. The winners of the sweepstakes will be determined by a random drawing from the entries received online. The Grand Prize winner will receive two nights accommodation at the Rio All-Suite Hotel & Casino, tickets to see The Scintas show, limo transfers, and round trip airfare for two.

Hosted by Matt Vasgersian (lead TV broadcaster for the San Diego Padres) and Alex Bornstein ("Mad TV," "Cat Woman"), CELEBRITY BLACKJACK features such celebrities as Jason Alexander, Shannon Elizabeth, Snoop Dogg, Billy Baldwin, Eddie Griffin and Shannon Elizabeth. The six-episode series features five tournaments of five members with each respective winner advancing to the sixth and final episode. Each player will receive $10,000 for their charity and the winner of each game earns a $25,000 charitable contribution and the chance to make it $100,000 if they win in the final round.

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. The network features game shows, reality series, documentaries, video game programs and casino games. As the industry leader in interactivity, GSN features 84 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Reaching 54 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

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