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Grosvenor picks Bally Technologies14 April 2008LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino management systems and networked solutions for the global gaming industry, today announced that Grosvenor Casinos, one of Europe's leading gaming operators, has selected a full suite of Bally systems solutions for the Networked Floor of the Future at its Grosvenor Casino in Birmingham, England. Grosvenor Casinos will install Bally's iVIEW player communication interface network for all of the casino's gaming machines and create a unique gaming experience across a high-speed floor network through Bally's system games and bonusing technologies. Bally will install a complete slot management solution that includes a ticket-in/ticket-out system; slot accounting and reporting system; player-tracking system; and comprehensive bonusing system. The casino will use Bally's iVIEW interactive displays for player marketing and promotions, and further enhance its promotions program through Bally Power Coupon(TM), which enables casino patrons to insert promotional coupons directly into the bill validator, ensuring that the credits are used for play rather than being cashed out. Grosvenor Casinos also chose Bally's new TableView(TM) real-time table rating and player tracking solution to replace their existing manual rating process with the ease, speed, and simplicity of electronic automation. TableView will allow the casino to track, rate, and reward their table-game players the same way they do slot players. "We're excited to install these products as part of our customer rewards program for players," said Ian Burke, Chief Executive Officer of the Rank Group Plc. "The world-leading Bally system should enable us to offer the most cutting-edge promotions which will provide additional benefits to our most loyal customers and will help us to gain a greater understanding of customer preferences and playing patterns." Ramesh Srinivasan, Executive Vice President, Bally Systems, said, "We are honored by Grosvenor Casinos' confidence in Bally systems and look forward to developing this relationship further as we implement technology that will help drive player loyalty and generate additional revenue for the casino. This partnership reflects Bally's continued growth in the international market and the power and flexibility of our systems technology to provide the most advanced solutions for today's and tomorrow's networked floor." |