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Games Media, Hasbro sign deal10 March 2008NEW YORK -- (PRESS RELEASE) -- Scientific Games (Nasdaq: SGMS) announced its wholly owned subsidiary Games Media, has entered into a three-year exclusive licensing arrangement with Hasbro, Inc. (NYSE: HAS) for amusement with prize (AWP) and skill with prize (SWP) gaming machines in the UK and Ireland. The agreement allows Games Media the exclusive rights to create games for Hasbro properties including MONOPOLY, CLUEDO, YAHTZEE, CONNECT 4, TRIVIAL PURSUIT and BATTLESHIP. Michael Fuller, Head of Digital Media and Gaming Europe for Hasbro, commented, "We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in their sector and has repeatedly demonstrated its ability to showcase Hasbro's premium brands in new ways that resonate with the players." Steve Murray, Development Director of Games Media, added, "Working together, Hasbro and Games Media can maximize Hasbro's brand values, creativity and future ideas in conjunction with Games Media's game development and marketing skills in the 'pay per play' sectors. We are excited about this relationship, especially as the pub sector begins its transformation from stand-alone analogue games to digital and downloadable. Content will become even more important, and we look forward to bringing to market the numerous Hasbro licensed games that we now have in the pipeline."
Games Media, Hasbro sign deal
is republished from CasinoVendors.com.
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