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GameAccount signs deal with Stan James

"Skill games broaden the demographic appeal of our online sportsbook offering, particularly relevant for southern Mediterranean and Middle Eastern countries where Backgammon is a cultural phenomenon. GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the experience of potential suppliers and the technical capabilities of their respective platforms." said Russell Young, Head of eGaming for Stan James.

Stan James becomes the latest licensee sportsbook operator in 2007 to join the GameAccount Network following membership by William Hill, BoyleSports and BlueSquare. All GameAccount licensees enjoy the benefits of GameAccount's April 2007 software upgrade which includes navigation enhancements for the games lobby, more information for tournament players and brand new side games. Players can now easily find and register for the next tournament to start and simply navigate between game tables. For the first time in the skill gaming industry, players can launch side games from the game lobby without missing a moment of live person-to-person skill gaming action.

"We are delighted to welcome Stan James into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2007. Stan James' timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage," said Dermot Smurfit, Sales & Marketing Director. "Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Backgammon and our unique Multiplayer Blackjack form a compelling suite of person-to-person games super-charged by the presence of new instant win side games to fill idle minutes. Stan James is our second licensee sportsbook operator utilising the Finsoft sports betting software platform."

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