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GameAccount, Betfred sign deal

"We see head-to-head games as the next key products to add to our established gaming portfolio and complement our sportsbook, and are excited about implementing these emerging games. Having examined the experience and technical capabilities of all potential suppliers, we believe GameAccount to be the market leader and are delighted to be joining their network." said Nick Mounteer, Head of Operations for Betfred.

Betfred becomes the latest licensee sportsbook operator in 2008 to join the GameAccount Network following membership by William Hill, Gala Group, Sportingbet Europe, BoyleSports PaddyPower, Stan James and most recently BlueSquare. All GameAccount licensees enjoy the benefits of GameAccount's recent launch of Poker Dice together with various software upgrades including navigation enhancements for the games lobby, moderated chat rooms, more information for tournament players and brand new side games. For the first time in the skill gaming industry, players can chat among themselves within the game lobby view without missing a moment of live person-to-person gaming action.

"We are delighted to welcome Betfred into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2008. Betfred's timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage and the release of head-to-head Poker Dice, already a firm favourite among players," said Dermot Smurfit, COO. "With existing poker businesses under pressure from US-facing poker operators our games enable our blue-chip corporate customers to mine a strong seam of demand for these emerging games in regulated markets. Our investment in the regulated infrastructure in all major white-listed licensing jurisdictions speaks volumes of our commitment to growing the market for person-to-person games. Our licensees and the number of players online at peak times demonstrates our proposition to any operator seeking person-to-person games business 'Beyond Poker'. Betfred is our third licensee sportsbook operator utilising the Finsoft sports betting software platform."

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