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Gambling Ads to be Allowed on British TV

18 July 2006

LONDON, England -- As reported by ITN: "Casinos, betting shops and other forms of gambling will soon be able to advertise on television.

"Rules banning such commercials will be scrapped in September next year when the Gambling Act comes fully into force.

"The Advertising Standards Authority will police the new ads to ensure they comply with content guidelines.

"...Under the new draft rules, gambling adverts will be banned from showing behaviour which is 'socially irresponsible' or could lead to financial, social or emotional harm.

"They must not be targeted at children or other vulnerable people. Like alcohol adverts, they must not link gambling to seduction, sexual success or 'enhanced attractiveness'.

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Gambling Ads to be Allowed on British TV is republished from Online.CasinoCity.com.