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Gala Bingo launches series of adverts

4 August 2021

(PRESS RELEASE) -- The U.K.’s favorite online bingo site, Gala Bingo, has launched a new TV campaign with four new adverts, encouraging the U.K. to be a little bit ‘extra’ and ‘Bingo Like a Boss’.

This series of TV spots will build on Gala Bingo’s very successful rebrand from the beginning of 2020, that launched the renowned BLAB messaging with adverts that introduced Gloria – a gloriously sassy boss babe who ‘slays life’ whilst playing Gala Bingo. In order to expand the brand’s appeal to a wider audience, these new ads will introduce a range of new, fabulous boss-like characters.

The first in the series, titled ‘Paddle Pals’, will launch on Monday 2 August during Good Morning Britain at 6:55 a.m. This advert will introduce Ruby Rose and her nan, showing Gala Bingo’s diverse and intergenerational appeal.

Furthering the campaign’s key message of playing ‘Bingo Like a Boss’ the ad features the pair relaxing and playing Gala Bingo in their garden before flawlessly performing an Olympic-worthy synchronized swimming routine in the paddling pool!

Three further ads will be released periodically with more new magnificent characters. One of these TV spots, named ‘Ice Queen’, will feature Frieda – a glamorous drag queen who braves the wind and snow to sashay her way to putting the bins out... all whilst wearing stilettoes and a ballgown.

Another advert (‘Walk on the Wild Side’) will feature a talented gentleman who plays Gala Bingo, folds his laundry and does backflips all at the same time.

Finally, displaying the brand’s commitment to user wellbeing and safer gambling, Gala Bingo’s final advert (‘Ballad of RG’) will encourage players to take breaks from playing and set time and spend limits through a musical barnyard scene.

In conjunction with the new campaign, Gala Bingo will launch a promotion giving away a total of £250,000 cash to Gala Bingo players through four weekly prize draws.

The ads were made by Antidote and will run for the next year.

Karina Adrian, Head of Brand Marketing at Gala Bingo, said, “We’re so excited to introduce a roster of new characters to the Gala Bingo family! Since we launched the Gloria ads last year our players have really taken to the sassy heroine, and we can’t wait for them to meet the newbies. We’re really proud of these fun new ads and we hope everyone loves them as much as we do.”

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