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Former Head of William Hill Online Casino Starts Consulting Business

The establishment of i-ludus is a reflection of the demands of the marketplace; according to Datamonitor, online gambling companies will generate revenues of $6.6bn in 2001 alone and growth will continue unabated to reach $13.6bn in 2005.

As the online and interactive gambling market grows so does the requirement for experience and expertise. Phil Fraser is experienced in this field. He was the marketing and commercial brains behind the successful launch of the William Hill online casino, the first major brand to enter the world of online casinos. He followed this with a number of enterprises in the online bingo world including the setting up of the Net's largest bingo directory, Whichbingo.com ( www.whichbingo.com).

The i-ludus offering includes, but is not limited to, market analysis, projections and modelling, marketing planning, gaming software review, implementation management, marketing and 3rd party out-sourcing.

Phil Fraser has already consulted for UK leisure industry giants Littlewoods and Gala Bingo along with a number of international online gaming companies and is now set to expand further.

"The online gambling market is already growing very quickly," says Phil. "The forthcoming changes to the UK internet gambling laws, as recommended in the Budd Report, mean that the UK market is set to explode. With the Isle of Man and Alderney also now offering online gaming licenses, the whole online gaming industry is set to descend upon our shores. In simple terms i-ludus will assist and support clients in launching, promoting and operating online gaming businesses."

For further information please contact Phil Fraser on +44 113 216 9457 or email pfraser@i-ludus.com.

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