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First regulated iLottery and online sports betting launch in Brazil

27 February 2023

(PRESS RELEASE) -- NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, and Intralot do Brasil (also known as “Saga Business Games Intelligence”) announce the launch of the first regulated iLottery and online sports betting solution in Brazil, for Loteria Mineira, the official lottery of Brazil's second largest state, Minas Gerais.

The launch of “LotoMinas” marks NeoGames’ entry into the Brazilian market and is the beginning of a multi-year turnkey project with the local lottery operator. It is NeoGames’ first cooperation with Aspire Global and BtoBet, both companies that NeoGames acquired last year, which are now part of the NeoGames group of companies.

“We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full iLottery and online sports betting offering,” said NeoGames CEO, Moti Malul. “We are proud to partner with such an experienced team at Intralot do Brasil, who understand the local market so well and has built a solid operation and reputation. Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience. This deal is another demonstration of how we have brought the benefits our recent strategic acquisition into play; capitalizing on the online sports betting solution from BtoBet and the managed services from Aspire Global. This project truly exemplifies the strategic benefits that the NeoGames group of companies offer.”

The comprehensive digital solution in Minas Gerais is anticipated to build upon the state's currently operating, successful retail lottery and digital keno program. NeoGames has implemented a local cloud-based solution in Brazil, with its industry leading NeoSphere platform, a suite of eInstant games from the NeoGames Studio tailored to the local market, a range of services from Aspire Global, including CRM management and sports risk management, and a complete online sports betting solution from BtoBet, including Managed Trading Services. At launch, 18 games were selected to be available for players, including the award-winning Queen of Diamonds, Instant Keno Multiplier and VIP Platinum.

"As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry's most innovative iLottery providers, is truly a natural fit,” said - Saga Business Games Intelligence and Intralot do Brasil CEO & Owner, Sérgio Alvarenga. “We're excited to offer our players a comprehensive digital program that will broaden and enhance the range of content and services that we offer them. The new modalities of online instant games and sport betting, and investments in technology are also part of the expansion plan for new states and federal licenses. We are confident that this collaboration with NeoGames will advance the lottery.”

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First regulated iLottery and online sports betting launch in Brazil is republished from iGamingNews.com.