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Entertasia signs partnership agreenment with 888.com

Under the terms of the agreement, a Philippines based operating company will manage operations for the live casino, while 888 will leverage its robust multi-channel marketing abilities to acquire new customers in the region.

The agreement also includes the provision of an Asian-focused sportsbook product in partnership with E-Sky, a specialised Asian sportsbook,

888 plans to launch "888zhenren.com"; the new service in multiple Asian territories and languages in Q1 2008.

By offering a gaming format with a proven widespread Asian appeal the partnership will provide an opportunity to expand penetration of the 888 brand into the Asia Pacific region, one of the fastest growing markets for online gaming.

Gigi Levy, CEO of 888, said: "We have been providing the very best in-class online gaming and excellent customer service for Asian customers at 888 for 10 years now. We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals. We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity."

Jason Chan, CEO of Entertasia added: "We are the leading gaming solution provider in Asia because we understand exactly what Asian customers want. 888 have chosen three of our most innovative products and we look forward to helping them achieve significant success in Asia."

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