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Emerald Downs Announces Agreement with NewWorld Commerce

ewWorld Direct is the only Web-centric e-marketing solution that enables marketers to create successful Internet marketing programs using campaign-specific micro-web sites, permission-based messaging and real-time reporting at the named-visitor level.

The marketing department at Emerald Downs will use NewWorld Direct to send personalized, permission-based information to each subscriber. Through this process, Emerald Downs will better understand its audience and develop demographic-specific campaigns that provide pertinent information to its fans. These personalized campaigns will cost a fraction of the cost of what it currently does to produce a traditional, hard-copy, general newsletter.

According to Susie Sourwine, director of marketing, Emerald Downs, ``Horse racing is an information-intensive sport with many different demographic audiences. By using NewWorld Direct, we now have a platform to effectively address specific interests of existing groups of fans and cultivate new ones as well.''

Emerald Downs has a unique business model that offers entertainment on several levels: sport, gambling, family events, group events and equine appreciation. It also has specific audiences that it caters to including frequent racing fans, infrequent racing fans, casual racing fans, serious handicappers, families, companies, event planners and horsemen.

By using NewWorld Direct, each audience will receive specific information that pertains to its interests. For example, serious handicappers might receive information about the implementation of the new Pick Four Wager while families might receive an announcement about free pony rides in the park.

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