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Early Opening Hour Planned for Borgata

2 July 2003

ATLANTIC CITY, New Jersey – As reported by the Associated Press: “Odds are, you'll have to get up pretty early to be there when the first dice roll at the Borgata Hotel Casino & Spa.

“New Jersey's first new casino hotel in 13 years is expected to open at 3 a.m. Thursday, betting that a wee-hours start time will limit the crush of eager gamblers.

“`It's going to be the morning of July 3, we just haven't decided the time,’ said Rob Stillwell, spokesman for Boyd Gaming Corp., the casino's operator. `We'll know come tomorrow. It's a minute-by-minute thing.’

“Regulators have been told to plan for a 3 a.m. opening of the 2,002-room casino-hotel, which is located in the city's marina district, near Trump Marina and Harrah's Atlantic City.

“On Wednesday, some of the casino's 5,000 employees were undergoing last-minute uniform fitting adjustments while others were participating in system tests or eating test meals in some of the $1 billion casino's 11 restaurants.

“… The casino-hotel, a joint venture of MGM Mirage and Boyd Gaming Corp., will be the first new property in Atlantic City since Trump Taj Mahal opened its doors in 1990.

“…`Openings are hell, plain and simple,’ said Adam Fine, editor-in-chief of Casino Player magazine, a consumer publication.

“`They are among the most difficult experiences that any executive team can be put through. No one knows exactly what's going to happen. You're dealing with question marks everywhere. You can be 100 percent confident, and then the first glitch sets off a chain reaction that leads to others,’ said Fine…”

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