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Customer Loyalty Program Unifies Across Five Online Casino Properties

The move, which will enable customers to automatically accrue points in a single loyalty account whenever they wager at any Peak Entertainment online casino property, is designed to reward regular players with a faster, easier means of accumulating points that, in turn, can be traded in for free cash, travel offers or merchandise rewards. Plus, as players are rated at a higher level, they will earn points at a faster rate.

Under the new "Peak Rewards" loyalty program all new and first-time players will be enrolled at a 'Base Camp' level, but can immediately rise to any one of five higher levels. However, existing players who have been using the previous Peak Entertainment casino comp programs, will initially be given a player rating within any one of the six levels based on their historic monthly wagering averages. Regardless of which rating level they enter, any player who is rated above the 'Base Camp' level, will earn points at a faster rate as follows:

· Alps - points accrue +10% quicker than Base Camp rating

· Rockies - points accrue +20% quicker than Base Camp rating

· Andes - points accrue +30% quicker than Base Camp rating

· Himalayas - points accrue +40% quicker than Base Camp rating

· Peak Summit Player - points accrue +50% quicker than Base Camp rating

Gaining membership into the new "Peak Rewards' loyalty program is free, with any adult automatically enrolled once they register and wager at any Peak Entertainment casino property: The Sands of the Caribbean Online Casino, Omni Casino, 49er Online Casino, One on One Online Casino and Three Diamonds Online Casino.

Peak Entertainment customers can begin earning points with the very first dollar they wager; moreover, points continue to accrue regardless if a player wins or loses, every time they play. Best of all, unlike many other loyalty programs, "Peak Rewards" points never expire and continue to be rolled over from month to month. In addition, players can request to have accumulated points exchanged into free cash for their casino accounts, free travel or free merchandise at any time. The choice is up to the player.

"By combining our various casino comp programs into the lucrative 'Peak Rewards' loyalty program, we've listened to and addressed the needs and wishes of our players by consolidating our five previously distinct and individually managed loyalty programs into one easy-to-use, all-encompassing system. Moreover, since players' points accumulate with play at any Peak Entertainment casino, regular players can take advantage of special offers and bonus awards at all the sites and still continue to accumulate valuable points they can redeem for free cash, travel or merchandise faster and easier than at any other online casino. We like to call this 'double dipping'...but we don't mind," said Shelley Noon, Customer Relations and VIP Manager for Peak Entertainment, NV.

"There are two other important aspects of the new 'Peak Rewards Points' program our customers need to keep in mind. First, we'll be rating our players on a monthly basis. Depending on their wagering activity, which will establish their comp level in the 'Peak Rewards Points' system, the players will be able to accumulate points much faster for the same amount of play. Second, we changed our system so that control of their rewards is more firmly back in the hands of our players. They can now choose what they want to redeem their points for and when they want to do it. Previously, our various loyalty programs distributed comp rewards at the end of each month. That's no longer that case. Now, our players can redeem their points any time they want, plus their points never expire. It's just another example of how Peak puts ours customer first by making sure our online casino experience is more rewarding than any of our competitors," Noon concluded.

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