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Credit Card Ban Hinders Charity from Helping Animals

6 August 2002

LONDON – (Press Release) -- There is an unwritten rule in lesser developed nations that expects successful businesses to promote the general well being of its host country. But for one firm, an American ban on credit card transactions is putting a damper on what could be significant funding in poorer regions of the world including Africa and Asia.

The company, WildlifeWins was set up to help Wildlife around the world through an online charity offering online donations, scratch card, lottery and bingo games with proceeds going towards the animals. Like many animal charities it relies on proceeds from these ticket sales to fund its activities. What sets this company apart is that WildlifeWins.com sells its tickets exclusively online.

"It's a shame that credit card firms are not utilizing the foresight in their gaming ban to separate legitimate online businesses that fund good causes from the sham operations that they are looking to stop" says co- founder, Carl Pretorius. "If you take a look at our business you will see that we are online to help the animals. This year alone we have raised over $20,000 towards our goal of $945,000 to help save four species of animals including Mountain Gorillas and rare Sumatran Tigers. Unfortunately, through the credit card ban, Americans are increasingly less able to make a contribution."

When you visit WildlifeWins.com you have two options, you can either buy a bingo, scratch card or lottery ticket that gives you the chance to win up to $20 million, or you can make a donation directly to the aid of the animals you wish to preserve. However, with online credit card transactions related to gaming being negatively coded by major US credit card issuers, even cards registering to make direct donations are being rejected.

There is a light at the end of this tunnel. Pretorius tells us "Despite the rejection rates for legitimate transactions increasing, WildlifeWins.com was able to raise enough money this year to help four endangered species. We are one of the only companies in the world using internet gaming to fund important conservation causes, and we invite discussion with credit card issuing banks to ensure that every nature lover will get the chance to help an animal while they go for the jackpot."

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