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Consumer Deception?

31 July 1996

Consumer protection laws in the USA must be very weak or the staff reluctant to act against lotteries. In Australia, for example, law section 52 of the Trade Practices Act says "A corporation in trade or commerce must not conduct itself in a manner which is false misleading or deceptive or is likely to be false, misleading or deceptive".

So, if I entered an Australian lottery advertising a $50 million first prize and paid for my entry in today's dollars, I would expect to get $50 million of today's dollars if I won. If the lottery then said, no what you have won is $20 million invested on your behalf over 20 years, I would have a clearcut case of misleading conduct. If it misleads, it must be deceptive. If it is deceptive then it is false.

The value of money only exists at a point in time. One hundred dollars today will buy you $100 in today's value. In one year, that same $100 would only buy say $95 dollars of that point of times value. If, with a time machine, we brought a very rich man with his money from 200 years ago, today he would be poor.

Therefore, when you advertise win $50 million by entering with today's money, the prize should be $50 million in today's money. The courts in a country like Australia would say "you said $50 million, give him $50 million." They would then fine the lottery $250,000 dollars for every breach of the Act. Every one who played could be considered to have been mislead. Say 2 million players. 2 million times $250,000 bucks. Now that's a lot of money. This would be considered so serious a breach of the law that the people who came up with it would be jailed as an example.

The Lottery might say, but it is $50 million over time. In that case, can I pay for my entry in the jackpot week over time? In depreciated dollars? I'll bet $2 million today and pay you over 20 years at the rate of $100,000 a year. Try it, they will look at you like you are an idiot.

It is interesting that a person called a "Lottery Director" in one country would be called "the prisoner" in another.

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