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Coast Casino campaign targets locals13 February 2008SAN FRANCISCO, California -- (PRESS RELEASE) -- Mortar, the San Francisco-based integrated communications group, introduced a new advertising campaign for Boyd Gaming's Coast Casinos: Sam's Town, the Gold Coast, the Orleans and the Suncoast. The new program debuted the week of January 21, reminding local gamblers that "Knowing where to play is as important as knowing how." |