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Churchill Downs Uses Email Marketing2 July 2003KENTUKCY – As reported by Opt-In News: “ExactTarget announced today that Churchill Downs Incorporated (CDI), owner and operator of the Churchill Downs racetrack as well as five other racecourses and 10 off-track betting parlors, is using ExactTarget Connect email marketing software to help fill its grandstands. "`There is intense competition for the entertainment dollar, and in some of our markets we are vying not only against other sports and entertainment options but also against casinos and riverboats,’ said Mark Midland, Vice President of Marketing for Churchill Downs Incorporated. “…Working from a database of more than 75,000 opt-in email addresses, Midland and his staff prepare and deliver several e-newsletters to each fan every month during the live racing season. Each email contains a variety of racing news and promotions such as track giveaways and special admissions days. “Regular emails also are sent to 25,000 members of the Twin Spires Club, a customer loyalty program that rewards participants for activities such as track or OTB attendance, wagering, and merchandise purchases…” |