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Churchill Downs Launches Kentucky Derby Contest10 April 2003LOUISVILLE, Kentucky – (Press Release) -- How would you like to win $5 million on America's premier horse race, the Kentucky Derby (Grade I), without even placing a bet? Churchill Downs Incorporated ("CDI") (Nasdaq: CHDN) has launched an innovative online contest that challenges players to pick the exact order of finish for the 129th Kentucky Derby on May 3, 2003, in exchange for a $5 million prize. The Kentucky Derby $5 Million Pay Day is a free, Internet-based contest of skill available at Kentuckyderby.com, the official Web site of the Derby and its sister race, the Kentucky Oaks. The Derby, which offers the largest field in American horseracing -- up to 20 horses -- has always been a tough race to handicap. The Kentucky Derby $5 Million Pay Day adds a new and exciting twist to the nation's longest continuously held sporting event by asking players to pick not just the top few finishers -- but the entire running line for the 2003 "Run for the Roses." The Kentucky Derby $5 Million Pay Day contest is open to residents of the United States and Canada (except Quebec), as well as England, Wales, Scotland and Northern Ireland. "Through this exclusive Kentuckyderby.com contest, we hope to introduce new fans to the sport of horseracing and extend and enhance the Kentucky Derby brand," said Karl F. Schmitt Jr., president of Churchill Downs Simulcast Network, which developed and will administer the contest. "While picking the exact order of finish for the Derby is no easy task, we're confident that a $5 million prize will encourage many to try. The Kentucky Derby $5 Million Pay Day is an attention-grabbing contest with a life-altering prize. It's a fantastic way to reach out to veteran horseplayers, casual race fans and to millions of people in the United States and abroad who haven't been exposed to our sport." |